By Ken Muthomi - Reporter
Kenya, 3 April 2026 - Kenya has recorded a notable increase in tourism revenue in the past year, cementing its position as one of the continent’s top tourism destinations.
According to the Kenya Tourism Sector Performance Report, tourism revenue hit KSh 500 billion ($ 3.85 Billion), up from 452 billion the previous year, with the number of visitors climbing to 7.9 million.
The report shows that the country received 5.2 million domestic arrivals and 2.7 million international arrivals, which was a 9% increase, more than double the global average.
47% of the international arrivals came from African Countries, with Europe taking the second spot with 25% and America with 14%.
The report indicates that the United States remains the leading source market, with growing arrivals from Asian countries, including India and China.
Leisure travel accounted for 46% of all visitors to the country in 2025, followed by 20% who came to visit friends and relatives, and 19% who travelled for business.
Tourism Cabinet Secretary Rebecca Miano attributed this milestone to increased investment in brand marketing, improved connectivity, and the new Electronic Travel Authorisation (ETA) system.
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“Notably, our international arrivals grew by 9 percent, more than double the global average, which signals renewed confidence in Kenya as a preferred global destination,” Miano noted.
“Under the leadership of President William Ruto, we remain committed to positioning Magical Kenya as the 'Origin of Wonder,' while advancing sustainability, innovation, and inclusive growth,” she added.
The CS is optimistic that continued diversification of the country’s tourism sector into leisure, business, and social travel will be fundamental in shielding the country from future external shocks.
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