By Kepher Otieno - Reporter
Kenya, 19 January 2026 - Kilifi County is recalibrating its tourism diplomacy, turning to Eastern Europe—and Poland in particular—as a fresh growth market in a bold bid to revive and expand its tourism economy.
County tourism stakeholders report a steady influx of Polish visitors, a development already rippling through local hotels, restaurants, and tour enterprises. The emerging market signals a shift in Kilifi’s tourism strategy, moving beyond traditional source countries to tap new international demographics with growing travel appetite.
Dominic Kenee, Chairman of Gedeng Guest Camp along the Sabaki River, says the arrival of Polish tourists has injected new life into the sector. He notes that local operators are experiencing increased bookings and renewed confidence after years of uncertainty.
“This is not a one-off visit,” Kenee revealed.
“We are expecting a second group later this month, with plans to tour Marafa’s Hell’s Kitchen, Mambrui, Vasco da Gama Pillar, and the Indian Ocean beaches of Watamu and Malindi.”
The developments are being welcomed by local residents and tourism workers who view the Polish market as a potential economic game-changer. Many believe sustained international arrivals could translate into jobs, improved livelihoods, and broader community development.
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“This growth gives us hope,” said tourism employee Mary Ponda, adding that increased tourist traffic directly benefits workers on the ground, from guides to hospitality staff.
On the international front, Polish tour leader Iwona Kotula of the Himalaya Group says Kenya’s vast and diverse attractions make it a standout destination for European travelers seeking authentic experiences.
“Kenya has hundreds of tourist attractions—nature, culture, history, and people,” Kotula said.
“Another group from Poland is already preparing to come and explore the amazing beauty of this country.”
As Kilifi positions itself on the global tourism map, the Polish connection underscores a quiet but strategic political and economic message: county-level tourism diplomacy is becoming a key tool for local development, foreign exchange earnings, and grassroots economic revival.
