Kenyan Green Coffee Enters Italian Market in Export Breakthrough

Kenya , July 14, 2026 - Kenya has shipped its first consignment of green coffee beans directly to Italy, marking a significant breakthrough in the country's efforts to expand exports into high-value European markets.

The inaugural shipment, comprising the first of 20 containers destined for the Port of Trieste, was dispatched by Sumseron Coffee, a member of the Kenya National Chamber of Commerce and Industry (KNCCI).

Speaking during the flagging-off ceremony, KNCCI President Dr Erick Rutto said the milestone was the result of close collaboration between the Kenyan government, the chamber and the Italian government.

He said the direct access to the Italian market would create better opportunities for Kenyan coffee farmers and exporters while enhancing the country's competitiveness in Europe.

"It is a major achievement that demonstrates what can be realised through strategic partnerships and sustained trade advocacy," Dr Rutto said.

Italy is Europe's third-largest coffee consumer, with a market estimated at more than KSh500 billion annually. The first shipment fetched more than USD 9.50 (about Sh1,230) per kilogram,underscoring the premium value commanded by Kenyan coffee in international markets.

Dr Rutto said the new export channel is expected to support the government's target of increasing national coffee production from the current 50,000 tonnes to 150,000 tonnes by 2029.

He added that establishing a foothold in Italy would also provide Kenyan exporters with easier access to the wider European Union market, valued at more than KSh6 trillion.

To prepare local producers for the stringent requirements of European buyers, KNCCI has trained 200 coffee cooperatives on fair remuneration, export market regulations and brand development. The chamber has also published a Sector-Wide Impact Assessment report to guide the industry's growth.

Co-operatives Principal Secretary Patrick Kilemi said the export success reflected continued government investment in reviving the coffee sector.

He said the government was working to clear outstanding payments owed to coffee farmers, a move expected to restore confidence and encourage increased production.

"We are committed to ensuring farmers receive their dues so they can reinvest in coffee farming and improve productivity," Mr Kilemi said.

Trade Principal Secretary Regina Ombam attributed the breakthrough to aggressive trade promotion initiatives and recent trade missions to Europe.

She said Kenya was strengthening its presence in key international markets, including Italy and Poland, while also expanding trade with South Korea.

Ms Ombam added that the government was optimistic about opening the Kazakhstan market, further diversifying export destinations for Kenyan products.

The direct coffee exports form part of Kenya's broader strategy to increase value-added agricultural exports, strengthen foreign exchange earnings and improve incomes for coffee farmers.