Over 7,800 Youth Trained in Digital Content Creation

Kenya, July 15, 2026 - More than 7,800 young Kenyans youths have been equipped with digital content creation and entrepreneurship skills through the Google-supported Ganjisha Project, enabling them to earn from the country's rapidly growing creator and digital economy.

The training equipped the youths with skills in photography, videography, graphic design, social media management, digital marketing, ethical content creation, financial literacy, personal branding and entrepreneurship.

 Participants of the programme also received skills on how to handle tools such as Canva, CapCut and AI-powered content creation platforms.

 The programme, which was jointly implemented by the Africa Digital Media Institute (ADMI) and Digital Opportunity Trust (DOT) Kenya, surpassed its training target by reaching youth in all 47 counties.

The programme was delivered through partnerships with community-based organisations, government ICT hubs, TVET institutions, county governments and leading Kenyan content creators,  and also complemented initiatives such as the Ajira Digital Programme and Kenya's Digital Economy Blueprint.

ADMI Board Chairperson Dr. Laila Macharia said the project is a step towards equipping young people with digital and entrepreneurial skills and exploring their untapped economic potential.

“The Ganjisha project has demonstrated that when young people are equipped with the right digital and entrepreneurial skills, they can transform creativity into sustainable livelihoods. Kenya's creator economy holds immense potential, and our role is to ensure young creators have the skills and confidence to seize those opportunities,"  Macharia said.

 In addition to creating better content, an evaluation from the project showed that youths are now earning more, opening new businesses and building careers in the digital economy, according to Macharia.

The evaluation also found that the proportion of learners with advanced digital content creation skills increased from seven per cent before the programme to 85% after completing the training.

Participants who started earning income through digital content creation rose from five per cent at the start of the programme to 28 per cent after training, with the average monthly earnings also increasing from approximately KSh2,600 to KSh7,766.

On the other hand, other factors such as limited access to smartphones, laptops, affordable internet and advanced creative tools played an important role in preventing youths and women in participating in the digital economy.

DOT Kenya Deputy Project Director Ann Nderitu said that the project reflected the importance of empowering young people with practical opportunities rather than just classroom learning.

"Youth don't transform because of a curriculum. They transform when they see someone like them succeed, when they're trusted with responsibility and when they realise they have agency not just in their own lives, but in their communities," Nderitu said.