By James Murimi - Reporter
Kenya, December 12 2025 - Tharaka Nithi Governor Muthomi Njuki has launched a bold campaign urging the National Government to ensure counties bordering national parks benefit directly from tourism revenue.
His call comes as part of ongoing efforts to empower local communities and protect the county’s rich natural heritage. Speaking at the newly inaugurated Kajiunduthi Stadium in Muthambi Ward, Maara Constituency, Governor Njuki highlighted how tourism in the county generates income for the nation while local communities see little financial gain.
“Our people live alongside these parks. They protect wildlife and conserve our forests, yet they rarely benefit from the tourists who visit. It is only fair that they share in the revenue,” Njuki said, referencing the successful arrangements between the National Government and Narok and Kajiado counties that support communities around the Maasai Mara and Amboseli National Parks.
The governor urged residents to uphold strict conservation practices, emphasizing that environmental protection is central to sustained community prosperity.
“We must safeguard our forests and wildlife, including rare species like the pancake tortoise. Our development depends on a healthy ecosystem,” he warned.
County Commissioner David Gitonga joined Njuki in addressing social challenges affecting the youth. He expressed concern over rising teenage pregnancies, noting that older men are preying on minors. A monitoring campaign has been launched to tackle this growing problem.
More from Kenya
On the issue of illicit alcohol, the county leadership also vowed tighter oversight after reports emerged that some licensed traders are illegally selling brews to “balance their books.”
Governor Njuki emphasized that collaboration between the county and national government is critical to achieving unified development.
He said revenue-sharing agreements with tourism hotspots would not only improve local livelihoods but also strengthen conservation and create new opportunities for residents.
“This is about fairness and sustainability. When our communities thrive, our environment thrives, and tourism flourishes,” Njuki concluded, sending a clear message that both economic empowerment and environmental stewardship must go hand in hand.
