By James Murimi - Reporter
Kenya, 17 June 2026 - Kenya's standing as one of the world's premier wildlife tourism destinations received a major endorsement on Tuesday after senior leaders of the World Travel & Tourism Council (WTTC) praised the country's conservation achievements and commitment to sustainable tourism.
The high-level delegation, led by WTTC President and Chief Executive Officer Gloria Guevara and the council's Deputy President Najib Balala, toured key conservation sites including Nairobi National Park, the historic Ivory Burning Site and the Sheldrick Wildlife Trust.
The visit, conducted alongside officials from the Ministry of Tourism and Wildlife, showcased Kenya's efforts to protect biodiversity while leveraging tourism as a driver of economic growth.
Speaking during the tour, Ms Guevara described Kenya as a global benchmark in conservation, noting that the country's approach has demonstrated that wildlife protection and tourism development can go hand in hand.
"Kenya's conservation history is remarkable. The country has demonstrated to the world that conservation and tourism can thrive together," she said.
"Kenya remains a global leader in conservation, and its achievements continue to inspire the international community."
Her remarks come as countries across the world seek sustainable tourism models that generate economic benefits while protecting natural ecosystems and wildlife habitats.
The WTTC delegation also paid tribute to the Kenya Wildlife Service (KWS) for its role in safeguarding the country's wildlife resources, which remain among Kenya's biggest tourism attractions.
Mr Balala lauded the Government and KWS for their continued commitment to conservation, saying the agency plays a critical role in protecting the nation's natural heritage.
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"I commend the Government of Kenya and the Kenya Wildlife Service for their unwavering commitment to protecting our wildlife heritage," he said.
"KWS carries a critical mandate on behalf of the nation, and its work continues to safeguard wildlife for future generations."
In a symbolic gesture of support, Mr Balala announced a personal contribution of KSh 100,000 towards wildlife conservation initiatives.
Tourism stakeholders say international recognition from the WTTC is likely to strengthen Kenya's profile in the highly competitive global tourism market, where sustainability is increasingly influencing travel choices.
The visit also underscored the growing link between conservation, community livelihoods and tourism revenues, with global tourism leaders calling for stronger partnerships to protect wildlife while expanding economic opportunities for local communities.
The delegation urged governments, conservation agencies and tourism stakeholders to deepen collaboration in order to preserve wildlife resources and ensure tourism continues to contribute to conservation and economic development.
The WTTC's endorsement is expected to boost Kenya's efforts to position itself as a leading destination for sustainable tourism, wildlife experiences and conservation-driven travel.