From Village Roots to Digital Homecare

Kenya, 29 July 2026 - Few experiences are as overwhelming as watching a loved one battle illness and feeling unprepared to help. For many families, the challenge is not only emotional, it is practical.

 The absence of medical knowledge, clear guidance, and structured support often turns caregiving into an exhausting and uncertain journey.

For Loise Wanjiku-N Muriithi, this reality was not theoretical. It was deeply personal.

While caring for a chronically ill loved one, she witnessed firsthand the gaps families face once a patient leaves the hospital. Managing medication, maintaining hygiene, ensuring proper nutrition, and monitoring serious conditions can quickly become daunting without professional support. The hospital discharge often marks the beginning of a new struggle, one that many families are ill-equipped to handle.

Rather than accepting this as the norm, Wanjiku chose to become part of the solution.

Determined to transform personal pain into purposeful impact, she set out to bridge the gap between hospitals and homes. Her vision extended beyond treating disease; she sought to make quality healthcare accessible within communities. She envisioned a system where patients could recover with dignity and comfort in familiar surroundings, while families received the guidance, reassurance, and structured support they desperately needed.

With more than 15 years of nursing experience, much of it in emergency and palliative care, Wanjiku strides purposefully in that mission. Her clinical background, coupled with lived experience, has positioned her as a beacon of hope for families navigating life’s most vulnerable moments.

Her professional journey began at The Nairobi Hospital School of Health Sciences, where she trained as a nurse and developed the foundation of her clinical expertise. But for Wanjiku, healthcare is more than a career.

 It is a calling shaped by childhood loss, hands-on patient care, and a bold entrepreneurial step into technology-driven home-based care, a model designed to bring structured, compassionate healthcare closer to where it matters most: home.

Muriithi is a registered nurse with Kenya Registered Nursing training from the The Nairobi Hospital School of Health Sciences. She also holds a degree in Environmental Health from Kenyatta University and completed a short course in palliative care for healthcare professionals at Nairobi Hospice.

 In between managing her growing enterprise, she continues to pursue her MBA, balancing academic ambition with the demands of building a healthcare business.

Growing up in a small village in the outskirts of Nairobi city, Wanjiku says healthcare was rarely discussed unless illness struck. As a young girl, she watched her father and his siblings struggle with chronic illnesses that she now understands were manageable with proper care and support.

“From an early age, I felt a strong pull toward understanding health, prevention, and how families can be supported when illness strikes,” she recalls. What began as a search for answers gradually evolved into a life direction.

Seeing the Gaps Beyond the Hospital

Although she trained in Environmental Health, Wanjiku did not formally practice as an environmental health officer. Instead, the training sharpened her perspective on healthcare systems.

“It helped me see what happens after patients leave the hospital,” she explains. “There are real risks and gaps within household settings, from infection prevention to medication management, and many families are left to figure it out alone.”

That realisation would later become the foundation of her entrepreneurial journey.

The turning point came when she nursed a loved one at home following treatment for a chronic illness. The family established a simple domiciliary care arrangement to support recovery. During end-of-life care, Muriithi witnessed firsthand the comfort that home brings to both patient and family.

“The home environment reduced costs compared to hospital care and minimised infection risks,” she says. “But I also saw how overwhelming it can be for families without medical training.”

After her loved one’s passing, she recognised a glaring gap in structured homecare support. Many families suddenly find themselves managing medications, hygiene, nutrition, and monitoring complex conditions without guidance.

What made her situation manageable was her clinical background. She also knew trained caregivers who were underutilized and in need of employment. Bridging these two needs, families requiring structured support and caregivers seeking work, led to the birth of technology-mediated E-tiba Home Based Care.

To streamline the process, she and her team built a digital platform to match caregivers with patients and coordinate services efficiently.