By Abdimalik Hajir - Reporter
Kenya, May 27, 2026 - Kenya’s tourism sector recorded strong growth in 2025, generating approximately KSh500 billion in earnings and reaffirming its position as a key driver of the national economy.
In a statement, Tourism and Wildlife Cabinet Secretary Rebecca Miano attributed the performance to sustained recovery efforts, increased visitor arrivals, and renewed investor confidence, highlighting the sector’s resilience and growing contribution to economic development.
During the year, Kenya welcomed an estimated 7.9 million tourists, comprising 2.7 million international visitors and 5.2 million domestic travellers.
The CS noted that domestic tourism continued to provide a critical stabilising anchor for the sector, cushioning it against external shocks and seasonal fluctuations while sustaining demand throughout the year.
Globally, international tourist arrivals grew by approximately 4 percent in 2025, with most destinations recording steady recovery. The world registered an estimated 1.52 billion international tourists, representing an increase of nearly 60 million arrivals compared to 2024.
“Kenya delivered a significantly stronger performance. International arrivals increased from approximately 2.47 million in 2024 to 2.7 million in 2025, representing a growth rate of about 9 percent, more than double the global average,” Miano said.
She noted that the above-average performance reflects growing international confidence in Kenya as a preferred travel destination, supported by enhanced destination marketing, improved tourism products, and sustained recovery in key source markets.
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Miano added that Kenya remained Africa’s leading source region, contributing 47 percent of total international arrivals. Europe followed at 25 percent, while the Americas accounted for 14 percent.
“These trends highlight resilient regional mobility, strengthened cross-border linkages, and continued long-haul leisure demand from traditional markets,” she said.
The government, she added, remains committed to strengthening tourism competitiveness through strategic investments in infrastructure, innovation, sustainability, security, conservation, and skills development, while promoting Magical Kenya as the “Origin of Wonder.”
“Continued collaboration with industry stakeholders remains central to sustaining growth and maximising socio-economic benefits for communities across the country,” she added.
The Ministry also expressed appreciation to President William Ruto for supporting the sector’s recovery and expansion.
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