By Benadeta Mwaura - Reporter
Kenya, April 23, 2026 - Jubilee Asset Management has reported a sharp turnaround in its financial performance for the year ended December 2025, posting a return to profitability alongside triple-digit growth in assets under management (AUM), signalling renewed investor confidence in Kenya’s fund management industry.
The asset manager recorded a profit before tax of KSh30 million, marking a significant recovery from a loss position in the previous year. The turnaround represents an improvement of approximately KSh87 million, underlining the impact of strategic restructuring and stronger market uptake of its investment products.
This rebound was supported by robust revenue growth, with earnings rising by 131 percent to KSh415 million. The increase reflects higher investor inflows and improved performance across the firm’s product portfolio, particularly within its retail investment funds.
At the centre of this performance is a sharp expansion in assets under management. AUM grew by 148 percent to KSh22.1 billion in 2025, up from KSh8.9 billion the previous year.
The surge highlights growing appetite among Kenyan investors for structured investment vehicles such as money market and fixed income funds, particularly in an environment of economic uncertainty and shifting savings behaviour.
The company now oversees a significantly larger pool of capital when combining both retail and institutional mandates, reflecting its expanding footprint in the market.
According to management, this growth has been driven by a combination of improved fund performance, digital access to investment platforms, and increased financial literacy among investors.
Chief Executive Officer Dominic Kiarie attributed the results to sustained growth in the firm’s offerings and a stronger market response since the current leadership team took over in late 2022.
The period has been characterised by product innovation, operational restructuring, and a deliberate push to attract both retail and institutional investors.
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The performance of Jubilee Asset Management also mirrors broader trends within Kenya’s asset management sector, where collective investment schemes, particularly money market funds, have continued to attract significant inflows.
Industry data shows that Kenyan fund managers now oversee hundreds of billions of shillings in such funds, reflecting a gradual shift away from traditional savings products toward professionally managed investments.
The turnaround comes at a time when the parent company, Jubilee Holdings, has also reported strong financial performance, with rising profits and continued expansion across its insurance and investment businesses.
This alignment underscores the growing importance of asset management as a core pillar of the group’s long-term strategy.
For the wider market, Jubilee’s results point to a sector regaining momentum after a period of pressure. Rising interest rates, increased awareness of investment products, and the need for better returns on savings are driving more Kenyans toward regulated funds.
The challenge going forward, however, will be sustaining this growth trajectory. As competition intensifies among fund managers and economic conditions remain uncertain, firms will need to balance returns, risk management, and investor trust.
Still, the 2025 results position Jubilee Asset Management among the fastest-growing players in Kenya’s investment landscape, turning a loss-making position into profitability while nearly tripling its asset base in just one year.