How Technology Is Redefining What ‘Safe Travel’ Means for Young Kenyans

Safety, it seems, is not just a feature. It’s the heart of the experience. Nearly 97% of riders said that technology-backed safety tools have increased their confidence in the platform. Key among these are driver verification systems (79%) and the emergency SOS button (78%), which give riders a sense of control at the tap of a screen.

Even after dark, trust in ride-hailing remains strong. Ninety-four percent of users reported feeling safer using apps like Bolt during nighttime travel, citing real-time trip tracking and flexible drop-off points as major factors. For many, the reassurance that loved ones can follow their journey in real time offers a level of comfort that traditional transport simply can’t match.

According to Dimmy Kanyankole, Bolt’s Senior General Manager, safety is not an afterthought; it’s embedded in the company’s DNA. “At Bolt, safety isn’t just about preventing harm; it’s about anticipating risks and designing solutions that protect our riders and drivers every step of the way,” he said, emphasizing that trust is what keeps riders coming back.

From Ipsos’ perspective, the trend signals a deeper transformation in Kenya’s urban culture. Soyinka Witness, Strategy Director at Ipsos Sub-Saharan Africa, observed that the growing preference for ride-hailing reflects a behavioral shift toward responsible mobility choices.

“We’re seeing more Kenyans, especially women and young professionals, associating ride-hailing with both convenience and responsibility. It’s not just about getting from one place to another; it’s about doing so safely and confidently,” Witness noted.

As Kenya continues its march toward a tech-driven future, the findings hint at more than a transportation trend. They tell a story of trust built through innovation, where algorithms, GPS trackers, and emergency buttons combine to create something intangible yet powerful: peace of mind on the move.

In an era where safety often feels uncertain, one thing is clear: for a growing number of Kenyans, the road to security begins with a tap on a ride-hailing app.