From Tea Fields to Social Feeds: Fighting Gender-Based Violence in Kenya

Kenya, 29 November 2025 - At the launch of the 16 Days of Activism Against Sexual and Gender-Based Violence (GBV) in Bomet County, WITEVA (Women in Tea Value Chain Association) and government stakeholders highlighted the growing problem of digital violence against women in Kenya’s tea sector.

“Digital spaces must be safe and empowering, not arenas of intimidation and silencing,” said Ms Lucy Chepngeno, representing Beatrice Tonui, CEO of Women in Tea.

She noted that while technology has expanded opportunities for women in trade and networking, it has also exposed them to online harassment, cyberbullying, and non-consensual sharing of personal information.

Ms Chepngeno stressed that the tea sector—a cornerstone of Kenya’s economy—cannot flourish if women, who make up a critical part of the workforce, remain vulnerable.

“Protecting women online is as important as protecting them offline,” she said, urging industry leaders, civil society, and government agencies to strengthen digital safety measures, reporting channels, and awareness programmes.

She also noted that the impact of SGBV extends beyond women alone.

"The children of tea farmers are also affected mentally, because they live in the same environment where these vices happen,” she said.

Recognising this, WITEVA is expanding its focus to support young people by equipping them with skills to digitally report GBV incidents within their communities—empowering them to break cycles of abuse and contribute to safer environments.

Digital threats, Chepngeno explained, amplify existing vulnerabilities and often cause lasting psychological harm. Unlike physical violence, cyber abuse is persistent, anonymous, and far-reaching, demanding bold and innovative responses.

Supporting the campaign, Dr Tecla Tum, who is Advisor on Gender Affairs in the Executive Office of the President, donated sanitary pads, mattresses, blankets, and clothing to SGBV survivors in Bomet, providing immediate relief while reinforcing long-term support systems.