Charged Up: Coca-Cola Takes New Energy Drink to Mt Kenya Market

Kenya, 1 June 2026 - Coca-Cola has stepped up its battle for Kenya's fast-growing energy drinks market, taking its newly launched Charged beverage directly to consumers across the Mt Kenya region through a series of high-profile roadshows and product activations.

The beverage giant has been criss-crossing towns in Nyeri, Meru, Embu, Kirinyaga and Murang’a counties, offering free samples of the sparkling caffeinated drink while entertaining residents with music, dance competitions and interactive games.

The campaign has drawn thousands of participants, including farmers, traders, boda boda riders, transport operators and young entrepreneurs, underlining the economic significance of the Mt Kenya region and its reputation as one of the country's most industrious business hubs.

Coca-Cola said the activations are aimed at introducing Charged to consumers and strengthening the company's engagement with communities whose livelihoods depend on long working hours and high levels of productivity.

The new beverage, available in lemon and pineapple flavours, targets consumers seeking both refreshment and an energy boost as they go about their daily activities.

Speaking during the product launch, Coca-Cola Kenya Director of Frontline Marketing Monique Katana said the company developed Charged in response to changing consumer lifestyles and evolving tastes.

“We are seeing strong interest from consumers who want bold flavours and something refreshing to keep them going as they work, travel and run their businesses,” said Ms Katana.

She noted that the beverage was designed to match the needs of consumers looking for a refreshing drink that also delivers an energising boost during demanding workdays.