By Linet Amuli - Reporter
Kenya November, 20, 2025 - Canon Central and North Africa (CCNA) unveiled its bold new Creator Lens initiative during a vibrant launch event at Nairobi’s Shamba Café on November 19. The gathering marked a significant strategic repositioning for the brand as it moves to empower the next wave of East African creators through hands-on learning and community-building.
Unlike traditional product showcases, the event introduced a creator-focused ecosystem built around the LENS philosophy,Learn, Explore, Network, and Synergy. Through immersive workshops, guided demonstrations, and practical shooting sessions, attendees experienced a space designed to nurture skills and spark collaboration.
The program forms a key component of Canon’s broader ICE (Innovation and Customer Experience) agenda, which seeks to evolve Canon’s identity from a legacy photography brand to a modern leader in video and cinematic technology.
A central highlight of the event was its four specialty zones, each led by a notable figure in the region’s creative industry.
- Podcast Zone: Media personality Dr. Ofweneke showcased tools tailored for the fast-growing audio-visual sector, including Canon’s Live Switcher App and advanced video gear such as the EOS C80 and R5 Mark II.
- Fashion & Lifestyle Zone: Content creator Joy Kendi demonstrated how compact devices like the PowerShot V10 and EOS R50V support vertical video and seamless livestreaming,features essential for social media storytelling.
- Wedding Zone: Celebrated videographer Gabriel Kasha explored high-end wedding cinematography using cameras like the C50 and R5 Mark II, emphasizing 4K Dual Base ISO performance and Log color profiles.
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- Cinematic Zone: Wildlife filmmaker Hans Ngoteya offered insight into advanced storytelling techniques using Canon’s cinema line, including the EOS C400, highlighting tools vital for capturing nature and documentary footage.
Beyond demonstrations, attendees participated in panel sessions, keynote discussions, and live shooting scenarios that allowed them to test Canon equipment in practical environments. A content creation challenge also took place, giving participants the opportunity to film and edit short pieces on-site. Winning entries,judged on creativity, narrative impact, and technical execution,will earn exclusive Canon rewards and mentorship.
Speaking during the event, Rashad Ghani, B2C Business Unit Director for CCNA, emphasized Canon’s commitment to uplifting Africa’s creator community:
“Through Creator Lens, we’re building a platform that supports storytellers and encourages creative excellence across the continent. Our goal is to equip emerging and established creators with the inspiration and tools they need to push the boundaries of modern visual storytelling.”
Although Kenya hosted the inaugural edition, Canon revealed plans to expand the Creator Lens experience to Morocco and Nigeria, creating a connected and sustainable creative community across Africa. The initiative will also engage creators of varying influence,from macro to nano,in an effort to inspire users to upgrade from smartphone filming to Canon’s entry-level and professional video systems.
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